Brand Guidelines
Welcome to Armaz Capital's brand guidelines. Here you'll find the official logos, usage best practices, press resources and more.
Story
Armaz Capital was first operated in N'Djamena, the capital city of Chad. Its Founding CEO Moudjaid Abdelbagui has come through a long journey before launching Armaz Capital. Leveraging his family business background and study abroad experiences, he is keen to contribute to Africa's future economy, by extending his professional industry knowledge and international network.
The logomark of Armaz Capital was inspired and crafted with the symbolic N'Djamena's Monument of Independence, an upward bow and arrow, and a compass pointing towards the North - the North Star. Along with the bright orange color, the design represents the integral teamwork of Armaz Capital driving to serve its clients to achieving ambitious goals.
Wordings
For publication, writers should capitalize each first letter of Armaz Capital. Unless necessary, please try to avoid using armaz, armaz capital, armaz-capital, ArmazCapital, ARMAZ CAPITAL, or any self-created forms.
Logos
The primary logo (the top one of the below image) should be used for most of the cases. Breathing space is required to add on all sides to ensure that the logo maximizes visibility and impact.
You are recommended to download the above original files, instead of taking a screenshot. When displaying the logo, please do not distort the ratio of width and height, and should maintain the original colors.
No image distortion
No customized colors
No self-made wordmark
Color palette
Orange and dark gray are the main two colors of Armaz Capital.
Orange #FF4F00
Dark gray #2F2F2F
Color spectrum could be adjusted based on the design of marketing collaterals. Light to dark orange range is generally considered acceptable, along with dark gray spectrum or just white background.
Typography
The official font family is Kufam, which is a free downloadable Google font. Headings should use semibold or medium, or else regular font weight is applicable.
Armaz Capital
This is how Kufam font looks like in italics, underlined, and line through.
Brand image
Armaz Capital has been a global team since inception. We focus on driving progress and improving the futures by acting in the most responsible way possible towards the ultimate benefits to humankind. As people-oriented changemakers, we have been making actions in empowering more human capital to foster impactful economic developments in Africa.
Images used in marketing collaterals, media, and any publications should show a postive vibe (e.g. satisfied clients, collaborative teamwork, progressive development) that inspire readers to join the force of creating bright futures to the society and environment.
Below are some examples. And you are welcome to create your own images which could best represent Armaz Capital, and your entity (subject to the situations).
Press inquiry
You could contact us via contact@armazcapital.com to check the details of brand usage.
